BMoor

Rooted in the values of wellness, fitness, and health, Benjamin (BMoor) is a personal trainer and holistic coach who resonates with individuals seeking a balanced lifestyle. He goes beyond physical training to offer a complete wellness experience. His target demographic is anyone looking for complete holistic support as they work towards their physical and spiritual goals.

As Creative Director and brand designer of the project, I worked with BMoor to create a brand that embodied his already thriving personal training business. The brand needed to feel professional and warm while emphasizing the energetic, supportive spirit that BMoor brings to his clients.

Scope of Work:
* Brand guidelines to promote consistent use of the new brand elements after handoff.
* Business cards, letterhead, and social media templates for a cohesive physical and digital presence.
* A mobile-friendly website and mobile app with an online store, booking and payment plans, blogs, virtual courses, and responsive design.
* Branded merchandise including workout gear, hats, t-shirts, and hoodies.
* Branded photography sessions of the owner training clients.
* Two promo videos for the website and social media.

The owner had plans to expand their main BMoor brand into subdivisions, so It was necessary to create a brand that was flexible to seamlessly integrate these sub-brands, each catering to specific wellness aspects, all the while maintaining a unified identity. The solution was to create sub-logos that was still visually part of the overarching brand.

Results & Impact:
* Cohesive brand—the unified brand identity with flexible sub-logos enabled the client to expand into new segments while remaining consistent
* Elevated experience—the streamlined website and app streamlined client access and strengthened engagement
* Expanded visibility—the high-quality photography and promo videos boosted BMoor’s professional presence across social media