Rewild & Gather

Founded by a hairstylist and an aesthetician, Rewild & Gather was in need of a unique brand that would convey the owners’ vision of a retro-inspired community space. Offering skin care, haircare, and a curated vinyl collection, the idea for the collective evoked a community-centered gathering space focused on wellness and music. The brand needed to be clear enough to convey the overarching ethos, while being versatile enough to encompass the three main aspects of their business—community, wellness, and music.

As Creative Director and brand designer of the project, I set forth in designing a brand inspired by the senses with a retro, hip aesthetic. After creating the brand, I then developed physical and digital assets to help the owners launch their business while remaining visually cohesive across all touch points.

I worked closely with the owners throughout the process to finalize concepts and integrate their feedback at each step.

Scope of Work:
* New logo, color palette, and typography with brand guidelines
* Mobile-friendly website with interactive service menu, event registration, responsive design, and appointment management connected to their POS system
* Marquee signage and vinyl window graphics for wayfinding
* Branded photography including owner headshots, lifestyle shots, and photos of the space
* Promo video for the website and social media
Both of the owners had differing style preferences which required creating a brand that catered to both. The business served multiple functions and catered to a wide audience, so they needed a strong overarching brand to encompass—and convey— exactly what the business does.

Clear, regular communication was the key to keeping the project on track for their business launch.

Results & Impact
* Unified vision—the clear branding successfully encompassed the unique business offerings
* Brand evolution—the owners were able to take the brand foundation and assets I created and adapt it to fit their needs as the business evolved
* Enhanced engagement—the streamlined customer interactions, including online booking and event registration, made client management seamless and allowed them to scale their business up