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The Wellness Collective
Project type
Branding, Photography, Videography
Role
Art Direction, Brand Design, Photography, Videography
The Wellness Collective is an integrative wellness center offering a thoughtful blend of functional medicine, aesthetic treatments, and holistic care. Founded and led by a nurse practitioner with over 20 years of experience, The Wellness Collective brings together services such as injectables, advanced skincare, PRP, massage therapy, and recovery treatments under one roof. With a patient-first philosophy, the focus is on personalized care, long-term wellness, and results that look and feel natural, creating a welcoming space where clinical expertise meets whole-body well-being.
As art director and brand designer of the project, I created a brand that embodies the tranquility of a spa experience and the professionalism of a medical clinic, drawing inspiration from the natural world to create a holistic environment for wellness. After creating the brand, I then developed physical and digital assets to set the business up for success.
Scope of Work:
• New logo, color palette, and typography with brand guidelines
• Mobile-friendly website with event registration, online store, and responsive design
• Marquee signage and vinyl window graphics for wayfinding
• Branded photography including owner headshots, lifestyle shots, and photos of the space
