The Wellness Collective is an integrative wellness center offering functional medicine, aesthetic treatments, and holistic care. Founded and led by a nurse practitioner with over 20 years of experience, The Wellness Collective brings together services such as injectables, advanced skincare, PRP, massage therapy, and recovery treatments under one roof. With a patient-first philosophy, the focus is on personalized care, long-term wellness, and results that look and feel natural, creating a welcoming space where clinical expertise meets whole-body well-being.
The Challenge
Starting from scratch, I needed to create a brand that embodied the tranquility of a spa experience and the professionalism of a medical clinic. I drew inspiration from the natural world to create a holistic environment for wellness. I then developed physical and digital assets to set the business up for success.
The plumeria served as the guiding icon throughout.
Art Direction
Solution
I developed the brand system and created brand guidelines, produced apparel and business cards, signage, an ecommerce website, photography, motion, and launch assets.
Results
The identity launched across The Wellness Collective’s website, physical space, merch, business cards, photography, and video, in time for their January 2026 grand opening. The live website supports service discovery, booking, events, and e-commerce, establishing a cohesive customer experience across digital and physical touchpoints.
Credits
Client: The Wellness Collective/Rose Ingram
